+114%
Inbound Pipeline
in 7 months
The Challenge
Helix Labs needed to position a complex bioinformatics platform for both research scientists and procurement teams without sounding like two different products.
Our Approach
Voice-of-customer research across both audiences, a unified messaging framework, and parallel content tracks — technical depth for researchers, ROI clarity for buyers.
The Results
What we achieved.
+114%
Pipeline created
2.4×
Avg. deal size
6
Net new enterprise logos
7 mo.
Time to compounding pipeline
“Both audiences finally feel spoken to without us watering anything down.”
— Riley C., Head of Marketing
Let's build traffic that
actually converts.
Book a free 30-minute strategy call. We'll review your current position, identify your three biggest growth opportunities, and outline a clear path — whether or not you choose to work with us.
No commitment. No contract. No sales pressure.
+214% organic traffic in 6 months“Traffic tripled in four months. The strategy was clear, the execution was fast, and the results were impossible to argue with. Best investment we've made in years.”