You've spent money on ads, your traffic numbers look healthy, but conversions are flat. Before you redesign the entire page, check these common copy mistakes first.
Your headline doesn't match the ad
Message match is the single biggest conversion killer. If your ad promises "double your organic traffic in 90 days" and your landing page headline says "Welcome to Our Services," visitors feel deceived and leave. Your headline should directly continue the conversation your ad started.
You're leading with features, not transformation
Visitors don't buy your product. They buy the version of themselves that has already solved the problem. Lead with where they'll be after, not what you do.
Your CTA is doing too much
Every additional choice on a page reduces conversions. One page, one goal, one CTA. If your page has "Learn More," "Get a Demo," "Download the Guide," and "Contact Us" all competing for attention, you're splitting your own traffic.
There's no proof
Visitors are sceptical by default. Social proof — specific testimonials, recognisable client logos, concrete case study results — reduces that scepticism and makes the decision to convert feel safe.